Important Factors Drive to Brand Image of Superstore Retail Organization: An Empirical Study on Shwapno

Superstore retail organization is the popular in world as well Bangladesh. High and mid classes’ citizen urban area are preferred for shopping any groceries products from superstore. Shwapno largest growing super chain shop Bangladesh that provides all necessary commodities to customers. This study identified factors which influence brand image it drives corporate by providing perceived quality of services. The has suggested top-level managers authorities consider these vital while enhancing leads aid design policies retaining satisfying their Keywords: Brand Image; Shwapno; Superstore; Corporate Customers Attitude DOI: 10.7176/JPID/61-02 Publication date: January 31 st 2022